Project Info
The Mayor of the City and County of Denver and his team reached out to Phoenix Jackson to see if she would take on the role as Co-Lead of the Media and Marketing team for the 2020 Census. Every person in the county needed to be counted.
Client
City & County of Denver
Project Year
2019 - 2020
Location
Denver, CO
Project Lead
Elaine Torres, Phoenix Jackson
Project Description
The United States goes through a count of its citizens every ten years. This count impacts redistricting, congressional seats and how much Federal funding a city or state receives in the future. The goal is to get everyone counted so that each city can benefit from Federal funding to provide necessary services for its residents.
Below are a list of deliverables provided for this unique project:
- Consulting on RFP needs for marketing and media services
- Consulting on messaging and overall brand and design
- Consulting on media opportunities and options
- Consulting on community partnerships
- Collateral design approval
- Training and communications strategy